Panasonic says "Hollywood damaged 3D"

*Panasonic Marketing Director Andrew Denham has criticised Hollywood
for releasing substandard 3D movies.*

At the recent Intellect Consumer Electronics show he made some pretty
scathing remarks

"It all comes back to quality," Denham said. "Hollywood damaged 3D by
rushing so many badly converted films out in the _Avatar_'s wake."

He added, "What we need now is the next level, the next _Avatar_. And
that's a big ask, I think." Denham was not alone in his disapproval.
Channel Director of Sky 3D John Cassey seemed to agree, "It's very
easy to make bad 3D."

He told the show's panel, "At Sky we only make native 3D programmes,
and our first stage of production is always to forget about the 3D
altogether.”

With industry giants like Panasonic and Sky making such incendiary
remarks, could the future of 3D be under threat?

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