Fox taps Godsick to mind consumer items

GodsickJeffrey Godsick, a longtime marketing vet at twentieth century Fox, continues to be named leader of Fox Consumer Items. Lucrative runs worldwide certification of Fox's film and TV qualities across all consumer items groups, including traditional merchandise, interactive gaming, posting and TV promotions. He'll manage both La and London offices, with Robert Marick, professional Vice president of Fox Consumer Items, confirming to him. Godsick reviews to twentieth century Fox Television chairs Gary Newman and Dana Walden, since twentieth century Fox Consumer Items is really a unit of twentieth century Fox TV. "Jeffrey is really a probably the most respected marketing professionals within this industry, and that we jumped at the opportunity to bring him onboard to guide our consumer items division," Newman stated. "His history over side continues to be amazing, and that he knows brand stewardship much better than anybody in the area. With this defacto standard qualities like 'The Simpsons,' 'Glee,' 'Ice Age,' 'Family Guy' and 'Avatar' to title only a couple of, you will find fantastic possibilities to develop our business." Fox may be the latest studio to lately reorganize its consumer items division -- Disney and Vital also provide drawn on new chiefs in the last several several weeks. The moves come because the models have grown to be more essential causes of revenue for that majors, especially as galleries produce more merchandise-friendly films and Television shows with broad appeal. "We're at the time of the expansion within the points of consumer consumption, which amplifies the interest in creativeness," stated Godsick of the requirement to reinvent the way the studio approaches merchandise associated with its qualities. While Godsick stated it had been "a tad too early to discuss strategy," he did acknowledge the studio will especially concentrate on foreign areas. "It is a global business ... they are marketplaces which are also growing from the items perspective." He added that digital platforms like Twitter and facebook could influence marketing methods moving forward. "I actually do believe that there's much more of an chance for items to become developed and launched meant for the launch of the tv program or even the launch of the movie," Godsick stated. Fox has frequently anxiously waited before opening of the film to take advantage of its retailing possibilities, as with August's "Rise from the Planet from the Apes" and also the first "Alvin and also the Chipmunks." But, Godsick stated the worldwide success from the Rupert Wyatt-helmed reboot of "Apes" augurs well for possible future payments. "I believe 'Planet from the Apes' has totally opened up up possibilities overall from the retailing and certification perspective. A house needs something to thrust itself back to popular culture. Since the home comes with an awareness among a very range of people, it's broad exposure on the worldwide basis." Since joining Fox in 1995, Godsick has held marketing posts including senior Vice president of publicity, professional Vice president of selling and senior professional Vice president, focusing on such campaigns as "Rise from the Planet from the Apes," "X-Males: Top Class,Inch "Rio," "Avatar," the "Ice Age" franchise, the "The Exorcist" films, the initial "X-Males" film trilogy, "Moulin Rouge" and "Independence Day." He left the studio in 2006 being prexy of Fox-Walden for 2 years before rejoining Fox. Contact Rachel Abrams at Rachel.Abrams@variety.com